For undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategicallyrather than simply calculate pricing based on product and profitin order to improve their competitiveness and the profitability of their offers.The fifth edition...
Paperback: 368 pages
Publisher: Pearson Prentice Hall; 4th edition (December 14, 2005)
Product Dimensions: 6.2 x 0.8 x 9.3 inches
Amazon Rank: 569984
Format: PDF ePub djvu ebook
reviews: Pricing decisions require all parts of the company to come together and agree on a pricing strategy, which is why it is so hard (especially since the discussion might reveal that you didn't even agree on the general business strategy). In a a real-li...
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