Environmental Friendliness: Profitable Marketing Strategy In Recession: A Study Of Management’S Perspectives At Two Food Retailers In Sweden On Profitability Of Their Marketing Strategy

Download Environmental Friendliness: Profitable Marketing Strategy in Recession: A study of management’s perspectives at two food retailers in Sweden on profitability of their marketing strategy pdf

During the current recession, studies show that consumers willingness to pay more for the green but expensive products has decreased as compared to the past decade. However, despite having an understanding of this changing consumer attitude, food retailers in Sweden insist on their marketing strategy as environmentally friendly. When maximizing profits is considered the major corporate goal of eve...

Paperback: 76 pages
Publisher: LAP LAMBERT Academic Publishing (October 31, 2012)
Language: English
ISBN-10: 9783659286032
ISBN-13: 978-3659286032
ASIN: 3659286036
Product Dimensions: 5.9 x 0.2 x 8.7 inches
Amazon Rank: 15152459
Format: PDF Text djvu book


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